Women-oriented Mobile Application Program Support

Vital Wave provided research and analytical support to help an organization launch an awards program targeting female entrepreneurs in India. The firm provided a qualitative characterization of Indian women’s needs, a quantitative market sizing based on demographic characteristics and mobile phone ownership, written sound bites and speaking points to further the organization’s marketing efforts, and recommendations for the program structure and plans. The analysis was based on Vital Wave’s resident knowledge, rapid secondary research, and primary interviews with women’s organizations.

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