Vital Wave partnered with a leading social technology platform to support the successful launch and scaling of a digital service mechanism across six country markets. Over five weeks, the firm conducted a rapid competitive analysis through a mix of secondary and primary desk-based research that focused on competitor presence and messaging as well as country context. Vital Wave analyzed the comparative value proposition, strategic positioning, specific highlights on capabilities and features, use cases, and messaging tone for each competitor. The market assessment resulted in a nuanced analysis of the competitors’ outbound messaging, market insights to guide immediate messaging in select countries for the digital service, and further definition of areas for potential impactful research.
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AI Ethics for Equitable Innovation
Data-driven, predictive technologies continue to gain relevance in global development. Artificial intelligence (AI) and machine learning can improve targeting of…