Vital Wave developed a complete business case and implementation plan for a Fortune 100 multinational firm to implement a mobile services business model in emerging markets, which included the provision of mobile services for government, agriculture, banking, health, and commerce. The business case synthesized results of a variety of analyses performed throughout the project including: market sizing, economic buyer/end user value proposition, value chain analysis, technical solution assessment, business modeling, and financial forecasting. The implementation plan made specific go-to-market recommendations and plans including how to implement marketing and promotional programs with the company’s mobile carrier partners. The project resulted in a dynamic strategy and implementation plan for emerging-market growth that helped value company assets to facilitate a company sale.
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