Vital Wave supported the WHO in the design of communications collateral to support the socialization of the WHO SMART Guidelines, both within the WHO as well as with external stakeholders. SMART Guidelines help countries transition to stronger, more adaptive and connected health care systems by introducing a comprehensive set of digital health components (e.g., standards, code libraries, algorithms, technical specifications) that transform the process of developing, publishing, adopting, and localizing guidelines within evolving digital health systems. The team worked to translate a highly technical and complex initiative into accessible language that conveyed the key activities as well as the value derived from this new approach to publishing WHO guidelines.