Ecotourism Strategy Development and Implementation for New Mexico

In a pioneering move, New Mexico became the first US state to develop corner-to-corner initiatives for ecotourism. Vital Wave’s Sustainable Tourism practice lead, Christina Heyniger joined EcoNewMexico to help coordinate, implement and administer New Mexico’s Ecotourism Program. The project inventoried the state’s resources, educated communities in ecotourism-specific marketing, and worked in the public and private sectors to establish a sustainable framework for the program.  The focus of the initiative was the long-term benefits to the state’s unique richness in both communities and the natural world.

Back to All Case Studies