Drug Pricing Strategies for Emerging Markets

A leading global pharmaceutical company engaged Vital Wave to investigate new engagement models and pricing structures in select emerging markets in order to maximize its market share, revenue, and profits worldwide. Vital Wave performed both qualitative and quantitative analyses to suggest pricing and payment schemes, partnership opportunities and a high-level go-to-market plan for two influential countries. These insights helped the company build a global segmentation model and develop effective go-to-market strategies for key emerging markets.

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