Decision-maker Research for the UK Education Technology Market

The client, a Fortune 50 technology provider, was seeking a better understanding of the IT purchasing cycle and decision-making process in UK schools in order to better serve this market. Vital Wave gathered psychographic data via in-depth primary interviews with education IT decision makers in England and Ireland to characterize this customer and formulate a calendar of the typical education IT purchasing cycle. This project resulted in recommendations for how best to provide these customers guidance on technology solutions that will best their needs prior to a final purchasing decision.

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