City Government IT Market Sizing and Spending Analysis

A Fortune 100 technology company wanted to strategically expand their sales in select emerging-market cities. Vital Wave performed research and analysis to determine overall IT expenditures and their composition for major city governments. The analysis included a bottom-up market sizing of city-level IT budgets, including that of the city and municipal service agencies in key emerging-markets cities: Buenos Aires, Lima, Sao Paulo, Rio de Janeiro, Bogota, Mexico City, Saint Petersburg, Moscow, Warsaw, Prague, Budapest, Istanbul, Casablanca, Cairo, Johannesburg and Cape Town. It also included a segmentation model of cities based on their spending characteristics, as well as characterization of the cities’ identity and organizational structures.

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