Adventure Tourism Development in Assam, India

In Assam, India, state policymakers saw the opportunity to capitalize on India’s rapidly expanding tourism market to draw more visitors to their state. The local tourism department leaders engaged Vital Wave’s Sustainable Tourism practice lead, Christina Heyniger, to help with adventure product development, and provide recommendations for communicating new offerings to tour operators and travelers. In addition, the state’s leaders were very concerned that any new market development initiatives encourage sustainable, responsible tourism. Vital Wave worked with a multidisciplinary team to identify seven adventure tourism zones or “Hotspots” and recommend itineraries for each.

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