Activating Silicon Valley to Scale M4D Products and Services in Emerging Markets

There is no lack of good ideas for mobile products and services that could benefit mobile phone users in developing countries. However, many emerging-market entrepreneurs lack experience in effective marketing, optimizing service architecture for scale, or capturing and analyzing user data to steer growth and development. Silicon Valley, with abundant capital and a track record of disruptive innovation, has a tremendous opportunity to help mobile startups scale in emerging markets. Vital Wave provided a landscape of the Silicon Valley resources that can be engaged to accelerate the scaling of mobile products and services in emerging markets. The conclusions and recommendations in this report are drawn from interviews with Silicon Valley startup ecosystem players and investors, mobile operators, mobile entrepreneur in emerging markets, and others.

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